Key take outs from the Canalys Channel Forum 2018 Key take outs from the Canalys Channel Forum 2018
It was an absolute pleasure to represent Tarsus Distribution at the recent Distribution Channels Forum conference. Key take outs from the Canalys Channel Forum 2018

It was an absolute pleasure and a real honour to represent Tarsus Distribution at the recent Canalys Distribution Channels Forum conference, along with 10 of our channel partners in Barcelona, Spain.

The Channels Forums are major independent events for IT channel partners across EMEA, APAC and LATAM. The events bring together major technology vendors, distributors and resellers to discuss industry trends, forge new business relationships and create sales opportunities.

Insights, shared

Steve Brazier, President and CEO of Canalys delivered a keynote address, filled with interesting insights for 2019. These insights included key focus areas and challenges for the channel, on a global scale:

Another interesting finding was the domination of the European Vendor commercial channel for Q2 2018 by the following brands, as these are also leaders in our local channel:

Strategic channel expectations for 2025:

  • Channel Transformation
  • Pervasive AI led automation
  • IoT and Intelligent Edge have transformed multiple industries
  • Widespread adoption of contractual/subscription business
  • Cyber security underpins new cold war
  • Environmental change leads global political agenda


We were excited that one of our partners, ITMaster, was chosen to address an estimated 1000 delegates about his business experience in South Africa.

Furthermore, ITMaster was named Innovation and Transformation Partner of the Year.

“Our company was founded in 2001 by three female entrepreneurs, two of whom are still with the organisation. Although we have not always found growth easy, we have managed to expanded across all nine provinces and lead in innovative education projects across South Africa,” said Emmanuel Pillay, Executive Director.

An information management, consultancy and technology solutions provider, IT Master was the first all-women owned-and-managed SMME in Limpopo with an instrumental involvement in delivering quality services to several government and state-owned entities.

Helps us align

Tarsus believes it is important for us to attend these conferences with our partners because it helps us align from a business perspective, but even more than that, it is an opportunity to build on what we already know and gain insight into future trends that we can apply in our business to strengthen our partnerships.


The following people made up the Tarsus delegation:

In no particular order, they are:

  • Denene Geldenhuys – Graylink
  • Peter Hemsley – ADVANCENET
  • Matthew Sledge – HP Shop
  • Joel Mothowakgosi – GIFTED DESIGN SYSTEMS (PTY) LTD
  • Cobus Olwage – IPTH
  • Brian Bownass – BCX
  • Jonathan Kropf – Velocity Group
  • Stanton Pillay – IKANDO (PTY) LTD T/A IT MASTER
  • RK Raman – RELIANCE
  • Sarmashni Naidu – Sage Computing

We look forward to next year’s event and seeing what the future holds!

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