Epson’s Digital Couture project, which aims to meld fashion with technology, has been hard at work highlighting just how digital printers can be a viable alternative to traditional methods of fabric design for three years now.
And what better way of getting that message across than at one of the biggest fashion shows in the world, the annual New York Fashion Week event?
Since 2015, Epson has been using event to showcase the talents of up-and-coming designers who’ve used the company’s SureColor digital printers to create new garments especially for the show.
Those printers, which range in price from $8 500 to $26 000, can print on cotton, linen, nylon, polyester, silk and wool, giving designers plenty of materials to work with. But more importantly, the technology enables designers to go from design to finished product far faster than traditional analogue production methods allow, giving them far more opportunity to experiment.
According to Engadget, Epson America’s Group Manager of Marketing Strategy, Mark Radogna, said the idea is to give the industry another tool to experiment with. He compared it to 3D printing and laser-cutting, which are now being adopted by iconic designers such as Karl Lagerfeld. “We’ve convinced [photographers] to go away from chemicals in making photos and do it digitally,” Radogna said, “and we’re just starting to do that now in the fashion space.”
For a closer look at the designs produced by these up-and-coming designers and Epson’s SureColor fabric printers, click this link.
[Source – Engadget]